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Uri Gneezy is the Epstein/Atkinson Endowed Chair in Behavioral Economics and Professor of Economics & Strategy at the University of California, San Diego’s Rady School of Management.
Gneezy, who frequently contributes to the Freakonomics website, is known for designing simple, clever experiments to demonstrate behavioral phenomena that open up new research directions in behavioral economics. Examples include his work on when and how incentives work, deception, gender differences in competitiveness, and behavioral pricing.
Gneezy and coauthor John A. List have published a book on the hidden motives and undiscovered economics of everyday life, titled “The Why Axis.”